Cookie Policy
Last updated: March 2026
Note: This is a placeholder cookie policy. Please consult a legal professional before launching commercially.
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They help the site remember your preferences, keep you logged in, and understand how you use the service.
2. Essential Cookies
These cookies are necessary for the platform to function and cannot be disabled. They include:
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
__clerk_* | Clerk | Authentication and session management | Session / 1 year |
__stripe_* | Stripe | Payment fraud prevention | Session / 1 year |
__cf_bm | Cloudflare | Bot management and security | 30 minutes |
octo_cookie_consent | Octo | Remembers your cookie preferences | Persistent (localStorage) |
3. Analytics & Marketing Cookies
If you accept non-essential cookies, we use third-party analytics to understand usage and personalize follow-up communications. Currently this means Mixpanel (product analytics), Google Analytics 4 (traffic measurement), and Customer.io (lifecycle email). These are set only after you click Accept all in the banner. Rejecting non-essential cookies clears all Octo-managed analytics keys listed below.
| Key | Provider | Purpose | Duration |
|---|---|---|---|
octo_cio_anonymous_id | Octo / Customer.io | Anonymous identifier so pre-login activity can be linked to your account if you later sign up | Persistent (localStorage) |
octo_utm_first_touch | Octo | First marketing campaign that brought you to the site (UTM / gclid / fbclid) | Persistent (localStorage) |
octo_utm_last_touch | Octo | Most recent marketing campaign you arrived from | Persistent (localStorage) |
octo_intake_started:* | Octo | Prevents duplicate “intake started” analytics events per class | Persistent (localStorage) |
octo_homepage_scroll_50_fired | Octo | Marks the “you scrolled the homepage” event as already sent this session | Session (sessionStorage) |
octo_category_browsed:* | Octo | Marks category page views as already counted this session | Session (sessionStorage) |
octo_sign_up_page_fired | Octo | Marks the “sign-up page reached” event as already sent this session | Session (sessionStorage) |
| Mixpanel SDK keys | Mixpanel | Product analytics, session replay, autocapture | Persistent (localStorage / cookies) |
_ga* | Google Analytics 4 | Traffic measurement and conversion attribution | Up to 2 years |
4. How to Manage Cookies
You can manage your cookie preferences in several ways:
- Cookie banner, When you first visit Octo, you can accept or reject non-essential cookies.
- Browser settings, Most browsers let you block or delete cookies. See your browser's help documentation for instructions.
- Clear stored preferences, Clear your browser's local storage to reset your cookie consent choice, and the banner will appear again on your next visit.
Note: Blocking essential cookies may prevent parts of the platform from functioning correctly (e.g., logging in or making purchases).
5. Third-Party Cookies
Our third-party service providers may set their own cookies. We do not control these cookies. For more information, see:
6. Updates to This Policy
We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated date.
7. Contact
Questions about cookies? Email us at privacy@learnatocto.com or see our Privacy Policy.