First 100 Customers
You have ten customers and the next ninety feel impossible. Learn the distribution channels that work at zero to one million ARR, before you can afford a sales team or a marketing budget.
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Founder-Led Sales
You are the only person who can sell your product right now and you hate selling. Learn discovery, demo, and close as a founder, so the next ten conversations turn into ten customers.
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Positioning for Founders
Your pitch describes what your product does and not who it is for. Apply April Dunford's playbook to your real category, so prospects finally understand why they should care.
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Content as Founder Distribution
Paid acquisition is not working and you cannot wait for SEO. Learn to show up as a founder in writing, the slow channel that compounds and outlasts every paid experiment.
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