Marketing classes for the channel you actually run.
Growth, content, SEO, paid, lifecycle, brand, Octo writes a class weighted to your motion (PLG, sales-led, ecommerce) and your stage.
Growth Marketing Foundations
Most growth content is gurus selling tactics that worked once for one company. Learn the full acquisition-to-retention loop as a builder, so you stop chasing every Twitter thread for ideas.
Senior Growth Leader
You ran growth as an IC and now you have to lead a team of them. Learn the judgment, narrative, and team-building that turn growth from a stack of tactics into an org that compounds.
Growth Experiments That Compound
Your team runs experiments and the wins evaporate after launch. Learn to pick high-leverage tests and turn each win into a system, so growth stops being a treadmill.
Product-Led Growth
Your PLG motion stalls at the marketing-product handoff. Learn the activation and expansion patterns that real PLG companies use, so the loop stops breaking between teams.
Content Marketing Strategy
Your team conflates SEO content, brand content, and demand content, and they need different playbooks. Learn the strategy that respects the differences, so each piece does the job you hired it for.
Content Distribution Systems
You spend weeks on a piece and it gets four shares. Master repackaging, syndication, and lifecycle distribution, so the next great piece reaches everyone it should.
Thought Leadership Content
LinkedIn made thought leadership a punchline because most of it is empty. Learn to build a real point of view, for execs, founders, and senior ICs, that earns the attention.
Long-Form Blog Craft
Your posts get indexed and not cited. Learn the research, structure, and editing craft behind posts people actually link to, so your blog starts pulling its weight.
Modern SEO Foundations
Most SEO advice you can find online is from 2014 and it shows. Learn SEO that is honest about how Google works in 2026, so you stop optimizing for an algorithm that no longer exists.
Technical SEO Deep Dive
Your site has crawl issues nobody on the team can diagnose. Learn the crawl, render, and index mechanics plus the senior-level fixes that actually move organic traffic.
Content SEO at Scale
Programmatic SEO went from edge to mainstream and most of it is spam. Learn topic clusters, intent matching, and programmatic SEO done well, so scale becomes a moat instead of a penalty.
AI Search & Generative Engines
Your traffic from Google is shifting and ChatGPT now cites your competitors. Learn how to get cited by Perplexity, Claude, and ChatGPT, and how it changes your editorial strategy.
Paid Search Fundamentals
Your CPCs keep climbing and your ROAS keeps falling. Learn paid search built around intent and unit economics, so the budget starts compounding instead of disappearing into auctions.
Paid Social, Meta & TikTok
Meta and TikTok change algorithms quarterly and your old playbook is breaking. Learn the creative, audience, and attribution patterns that actually work this year, not last year.
LinkedIn Ads for B2B
LinkedIn ads are expensive and most B2B campaigns get nothing back. Learn the ABM, content syndication, and bidding patterns that turn LinkedIn from money pit into pipeline.
Attribution & Marketing Mix Modeling
Last-click stopped working and your CFO still wants ROI per channel. Learn what to use instead at small, medium, and large scale, so attribution becomes a real answer, not a guess.
Email Marketing Foundations
Your sends keep landing in spam and your unsubscribes keep climbing. Learn acquisition, deliverability, and copy that earns the inbox, so email becomes the channel that quietly outperforms.
Lifecycle Marketing Systems
Your one-off campaigns work and your lifecycle does not exist. Build the onboarding, retention, and win-back systems that drive most of LTV, without anyone noticing they exist.
Newsletter Strategy
Your newsletter is a corporate update nobody reads. Learn voice, cadence, and monetization for newsletters as a real growth channel, so people start opening on purpose.
Marketing Automation & CRM
Your HubSpot account is a graveyard of half-finished workflows. Learn HubSpot, Marketo, and Customer.io as structured systems, so automation stops being spaghetti held together by hope.
Brand Strategy Foundations
Your brand work feels disconnected from anything the product team does. Learn positioning, voice, and narrative that integrate with product, so brand stops being a logo project.
Positioning & Messaging
You read April Dunford and could not figure out how to apply it to your product. Walk through positioning as a working exercise on your category, so you finish with messaging you can actually ship.
Brand-Led Demand Generation
Your CFO wants every brand dollar attributed and brand does not work that way. Learn when brand is the demand engine, and how to measure it honestly without lying to anyone.
Product Marketing Foundations
You are a new PMM and the role is somehow seven jobs at once. Learn PMM as a real craft, positioning, launches, enablement, narrative, so the work stops feeling like firefighting.
Senior PMM & Strategy
You PMM one product well and the multi-product story keeps falling apart. Learn segmentation, multi-product narrative, and exec storytelling, so you start setting the company narrative.
Competitive Positioning
Your team trash-talks competitors and prospects can hear it. Learn to win a category without bashing anyone, so the message stays sharp and the buyers stay convinced.
Launches That Actually Land
Your team treats every launch as Tier 1 and the team is exhausted for it. Learn to pick the right tier and execute accordingly, so launches start landing instead of sliding.
LinkedIn Content Strategy
LinkedIn pays for some companies and feels embarrassing for the rest. Learn to use LinkedIn as a real distribution channel, with voice, formats, and frequency that fit who you actually are.
X (Twitter) Strategy
X is still where builders find each other, and it can also eat your week. Learn to use it as a real network, without losing your soul or your evenings to the algorithm.
Short-Form Video Strategy
Every team is told to make short-form video and most of those videos die at fifty views. Learn the frameworks that hold up across TikTok, Reels, and Shorts, so the work starts paying back.
Community-Led Growth
You launched a Discord and three months later it is mostly bots. Learn to build community that creates retention, not just noise, so the channel pulls weight on the funnel.
Marketing Analytics Foundations
Your dashboards are pretty and you still cannot answer what worked last week. Learn funnels, attribution, and dashboards built for marketers, so the data starts informing the next campaign.
GA4 & Server-Side Analytics
GA4 broke half your reports and you have not fully migrated yet. Learn GA4 properly, plus the server-side patterns that survive ad blockers, so the numbers actually mean something.
Marketing Mix Modeling for Marketers
MMM used to require a data science team and a six-figure consultant. Learn Robyn and LightweightMMM, so you can run real mix modeling without a data org behind you.
AI Marketing Foundations
Your team is throwing AI at every problem and getting back generic slop. Learn where AI moves a marketing team forward, where it does not, and the workflows that actually compound.
Content With AI
Your AI-written content reads like everyone else's AI-written content. Learn the drafting, editing, and brand voice work that produces content people cannot tell came from a model.
AI Creative Production
AI image and video tools changed creative production overnight, and most pipelines have not caught up. Learn the production workflows that ship image, video, and ad creative at brand quality.
AI Search Optimization
Your traffic from Google is shifting to ChatGPT and Perplexity, and you do not show up. Learn to get cited by AI engines, and how it changes the editorial strategy you have today.
Marketing AI Stack
You are paying for fifteen AI tools and using maybe three. Learn how to pick and wire the actual tools you need, so you build a stack that ships, not a stack that demos.