Brand Strategy Foundations
Your brand work feels disconnected from anything the product team does. Learn positioning, voice, and narrative that integrate with product, so brand stops being a logo project.
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Positioning & Messaging
You read April Dunford and could not figure out how to apply it to your product. Walk through positioning as a working exercise on your category, so you finish with messaging you can actually ship.
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Brand-Led Demand Generation
Your CFO wants every brand dollar attributed and brand does not work that way. Learn when brand is the demand engine, and how to measure it honestly without lying to anyone.
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