Founder classes from idea through scale.
Idea validation, PMF, fundraising, founder-led GTM, founder ops, AI as a co-founder. Octo writes the class around your stage and what you're actually shipping next week.
Zero-to-One Idea Validation
You have an idea you might quit your job for and a list of reasons not to. Learn to find the one worth quitting for, and to kill the ones that are not, before you start building.
Customer Discovery for Founders
You read The Mom Test and your interviews still produce false positives. Learn problem interviews that do not lie, and what to actually do with what you hear, so discovery starts shaping the build.
Founder Research Sprints
You are about to write code on a half-validated idea. Run a two-week research sprint instead, so you confirm or kill the idea before you spend three months building the wrong thing.
Finding Product-Market Fit
You shipped, users showed up, and you cannot tell if you have PMF or noise. Learn the signals that matter, the Sean Ellis test, retention curves, and the metrics founders fool themselves about.
Pivoting Without Imploding
You know you need to pivot and the team and the cap table will fight you on it. Learn when, what kind, and how, so the pivot saves the company instead of fracturing it.
Post-PMF Scaling
PMF arrived and now everything is breaking. Learn what the first hard six months after PMF actually look like, so you survive the chaos with a company still worth running.
Pre-seed & Seed Fundraising
You are about to raise your first round and you have no idea what good looks like. Learn the narrative, deck, target list, and process, so you walk into the first meeting knowing what to expect.
Series A Fundraising
You raised seed on a story and the A is going to ask for metrics. Learn the narrative, process, and board construction the A demands, so the round closes instead of stalling.
Founder Pitch Craft
Your pitch goes well in the meeting and the term sheet never comes. Spend a class entirely on the pitch, deck through close, so the meetings start converting.
Term Sheets & Cap Tables
Your term sheet has clauses your lawyer is too busy to explain properly. Learn to read term sheets honestly and run the cap-table math, so you sign on terms you actually understand.
First 100 Customers
You have ten customers and the next ninety feel impossible. Learn the distribution channels that work at zero to one million ARR, before you can afford a sales team or a marketing budget.
Founder-Led Sales
You are the only person who can sell your product right now and you hate selling. Learn discovery, demo, and close as a founder, so the next ten conversations turn into ten customers.
Positioning for Founders
Your pitch describes what your product does and not who it is for. Apply April Dunford's playbook to your real category, so prospects finally understand why they should care.
Content as Founder Distribution
Paid acquisition is not working and you cannot wait for SEO. Learn to show up as a founder in writing, the slow channel that compounds and outlasts every paid experiment.
Hiring Your First Ten
Your first ten hires will decide who the company becomes, and you have hired three people in your life. Learn sourcing, closing, and the saying-no work that gets the first team right.
Founder Finance & Runway
You quote runway numbers in board meetings and you are not totally sure what they mean. Learn the cash, runway, and burn fluency every founder pretends to have, so you actually know.
Founder Time & Priorities
Your week is full and the important work keeps slipping. Learn where founder time actually goes, where it should go, and the calendar audit that finally moves the needle.
Co-Founder Relationships
You and your co-founder are avoiding the same three hard conversations. Learn to handle splits, roles, and conflict early, so the relationship survives the years it needs to.
AI for Founders
You are a non-technical or solo founder and AI is the only way you can keep up. Learn how to actually get leverage from AI end to end, so you ship like a team of three.
Vibe Coding for Founders
Cursor and Claude Code can build your product if you know how to drive them. Learn to scope, prompt, and review the code, so you ship product without learning to code first.
Agentic Workflows for Startups
You want to replace internal ops work with agents and most attempts crash. Learn what works, what fails, and what to keep human, so the automation actually saves time.
Founder Writing in Public
You watch other founders build audiences and you cannot find your voice. Learn to write on your own behalf, pick topics, and post consistently, so writing becomes leverage instead of dread.
Founder Narrative
You tell three different stories to investors, hires, and customers and they all sound different. Build one founder narrative that works for three audiences, so the story finally lines up.
Storytelling for Founders
You list features and customers nod and forget. Learn the storytelling craft, openings, structure, and the move from facts to felt meaning, so people actually remember what you said.