Sales classes for builders and pros.
B2B sales, sales engineering, founder selling, customer success, Octo writes a class weighted to your motion and your role.
B2B Sales Foundations
You are a new AE and the role is half script, half guesswork. Learn prospecting, discovery, demo, and close as one motion, so you stop relying on whichever rep happened to mentor you.
Senior AE Craft
You hit quota and the senior AEs blow past it. Learn multi-threading, MEDDPICC, and exec selling, the moves that separate a good rep from the one closing the largest deals on the floor.
Discovery That Converts
You blow through discovery to get to the demo and your close rate shows it. Learn to run discovery as the most leveraged call in the cycle, so the rest of the deal gets easier.
Selling to Execs
You sell to managers and the deal stalls when it goes up the chain. Learn how exec buyers actually decide, and how to earn the second meeting, so deals stop dying at procurement.
Sales Engineering Foundations
You are an SE bouncing between AE asks, PM scope, and customer scope creep. Learn the SE/PM/AE triangle, demos that win, and POCs that do not leak, so the role finally has a shape.
Senior Sales Engineering
You can demo well and the senior SEs are running architecture conversations with CTOs. Learn architecture-led selling, exec demos, and SE leadership work, so the title finally arrives.
Demo Craft
Your demo is technically right and forgettable. Spend a class entirely on demos, narrative, rehearsal, recovery, the small things, so prospects walk out remembering you.
Customer Success Foundations
CS got dumped on you and the playbook is mostly QBRs and prayer. Learn onboarding, adoption, and expansion as a real discipline, so the role stops being permanent firefighting.
Senior CSM & Strategic Accounts
You handle 50 SMB accounts well and a strategic account is a different sport. Learn multi-stakeholder, multi-product CS at the top of the book, so you can step into the seven-figure seat.
CS Ops & Systems
Your team runs CS on heroics and the wins do not survive the next CSM. Build health scores, plays, and segmentation, so CS becomes a system that compounds instead of resets.
Strategic Account Management
You inherited the largest accounts and the relationships have grown thin. Learn the AM craft of renewals, expansion, and exec relationships, so the book grows instead of churning.
Expansion Selling
You have to grow accounts you already won and customers feel like they are being squeezed. Learn to sell more without burning relationships, so expansion stops feeling like a tax on goodwill.
Sales Ops Foundations
You moved into sales ops and the team relies on you for forecasting nobody trained you on. Learn forecasting, quotas, comp, and territory, so you can run the systems sales orgs actually need.
RevOps Architecture
Marketing, sales, and CS each have their own data and none of it lines up. Learn the cross-functional data model, so you can architect RevOps that makes the funnel legible across systems.
Founder Sales Foundations
You are the only salesperson and most sales playbooks were written for someone else. Learn what actually works at zero to one million ARR, so the founder sales motion stops feeling like an apology.
First Sales Hire
The first sales hire is the most-fumbled role in startups and you are about to make it. Learn when to hire, who to hire, and how to onboard, so the hire works instead of setting you back six months.
Sales Negotiation
You give discounts to close and your margins are bleeding. Learn concessions, anchoring, and leverage in real sales cycles, so you protect price without losing the deal.
Contract Negotiation for Builders
Your contracts get redlined to death and you do not know which clauses to fight for. Learn vendor and customer contracts, so you know which asks land and which never will.